Marketing Podcast with Karrie Sanderson

On this episode of the Duct Tape Advertising and marketing Podcast, I interview Karrie Sanderson. Karrie is Chief Advertising and marketing Officer at Typeform, main model technique, promoting, PR, inner communications, and DEI efforts in addition to overseeing the interior inventive studio.

Questions I ask Karrie Sanderson:

  • [1:12] How did variety, equality, and inclusion land within the CMO job?
  • [2:06] One other side in your bio too is the interior inventive studio – is {that a} product or part of your individual advertising?
  • [2:48] Has design been a key differentiator for Typeform?
  • [3:23] As CMO, how do you have a look at the client journey?
  • [5:26] Typeform actually looks like extra of a dialog compared to a daily type– how usually do you struggle the concept that individuals understand it as ‘only a type the place they solely want the information’?
  • [7:55] Would you go so far as saying a type expertise may very well be part of your tradition?
  • [8:26] What do you’re feeling is your core differentiator?
  • [10:50] I keep in mind the primary, most likely 10 years in the past first time I got here throughout Typeform and most of the people most likely had this response – “Wow, that’s totally different.” Do you ever struggle the urge to say we have now to be totally different once more?
  • [12:29] The place do you stand in your messaging for consumer acquisition?
  • [15:49] Should you had been advising a type builder, what ought to the expertise be as quickly as I hit submit?
  • [20:08] What are a few of the issues that you simply’ve discovered that make Typeform surveys extra pleasing or extra relatable?
  • [21:49] Is there something on the horizon for Typeform that you simply wish to inform my viewers about that you simply guys are engaged on?
  • [22:55] The place can individuals join with you and be taught extra about your work?

Extra About Karrie Sanderson:

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This episode of the Duct Tape Advertising and marketing Podcast is delivered to you by the HubSpot Podcast Network and Semrush.

HubSpot Podcast Network is the audio vacation spot for enterprise professionals who search the most effective schooling and inspiration on easy methods to develop a enterprise.



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