A phrase or opinion that’s overused and betrays a scarcity of unique thought.

That is the definition of cliche.

Don’t fear, I’ve too and so they’re not altogether dangerous. It’s neither potential nor obligatory for each phrase you write to be unique. Plus, the human mind is drawn to familiarity. However acquainted doesn’t stand out. And the patron mind is already skilled to tune out the barrage of generic vacation advertising messages it faces yearly.

On this submit, I’m going to share 60+ examples and concepts that can assist you write cliche-free copy in your adverts, touchdown pages, emails, social posts, and extra this vacation season. I’m additionally sharing the methods behind these examples, so get able to increase your inventive copywriting toolkit for concepts all yr spherical!

What makes Twitter such a fantastic useful resource for cliche-free copywriting is that [good] Tweets are relatable and satisfyingly succinct. And isn’t that how all nice copy must be? Some Tweets gives you concepts in your personal relatable advert copy whereas others you’ll want to incorporate proper in your content material for context (like in a present information).

Simply be sure you get permission and provides credit score the place it’s due. And in addition, examine the consumer’s account to verify different Tweets they submit are applicable. To seek out vacation Tweets:

This Tweet reads: “For a Hanukkah reward, I’m gonna assemble my son’s birthday current from July.”

This Tweet reads: “Have children in order that as an alternative of actual items you can provide family and friends novelty picture gadgets with footage of your youngsters they noticed on social media 6 months in the past.”

This Tweet reads: “Getting so many nice bargains on vacation decorations I gained’t bear in mind I purchased subsequent Christmas.”

Concepts:

  • Join our vacation rewards program. We’ll hold observe of your offers.
  • Why watch for post-holiday clearance when you will get nice bargains now?
  • Costs so low you’ll suppose time has flashed ahead and also you’re in vacation clearance land.

Twitter has its professionals and cons, however it’s a nice supply of inspiration for conversational and relatable content material—holidays or not. You may also submit enjoyable inquiries to your individual account and see in case your followers can provide you with something good.

2. Have a look at vacation greeting playing cards

Let’s speak for a minute in regards to the playing cards within the backside row of any greeting card aisle. There is no such thing as a good technique to browse these playing cards with out having to carry a squat for a number of minutes. And who’s going to do this? Certainly, this row is the greeting card web page two of search outcomes and one thing must be executed.

Plus, from an accessibility standpoint, backside and prime rows aren’t accessible. Ergo, searching by means of playing cards on-line is a luxurious, and fortunate for you, they’re incredible for getting inventive vacation advertising concepts.

Instance #4

This card reads: “Could your coronary heart be full..and your inbox empty.”

cliche-free holiday copywriting tips: greeting card

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Concepts:

  • Could your coronary heart be full…and your pockets, too.
  • Could your coronary heart be full, and your adverts clicked too.
  • Could your coronary heart be full, however not your head! Use these X sanity-saving vacation ideas.

Instance #5

Maybe one of many quintessential ache factors of the vacations. An image of tangled Christmas lights and the phrase “nope.”

cliche-free holiday copywriting tips: greeting card

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Concepts:

  • Show a picture like this with copy like “Does monitoring your advertising campaigns really feel like this?” After which present your product with neatly strewn lights.
  • Juxtapose a picture like this and “NOPE” with a picture of your product/pleased clients and “YUP.”
  • [Applicable problem] is sort of a set of low cost finicky Christmas lights…one goes out and so they all do.

Instance #6

This card has totally different mittens to symbolize totally different cultures and says “pleased all the pieces.”

cliche-free holiday copywriting tips: inclusive greeting card

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Concepts:

This card exhibits how easy and straightforward it may be to make your vacation messaging extra inclusive and various. Take into consideration the icons, colours, and examples you employ in your designs and content material. The smallest particulars can ship huge messages—so be sure that yours is optimistic.

Instance #7

This card is a menorah with a phrase for every candle: peace, happiness, laughter, residence, friendship, spirit, lights, vacation, household.

cliche-free holiday copywriting tips: greeting card

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Thought:

 

You can mannequin after this picture in a weblog submit or information containing eight or 9 elements. The principle subject could be the middle candle and the eight methods/ideas/values could be the remaining ones.

3. Use a slogan generator

A good slogan is not going to come from a formula or slogan generator, but that’s not to say that formulaic results can’t inspire creative ideas!

Example #8:

First, I plugged “Hanukkah” into Shopify’s slogan generator. Like I stated, put together for lots of hilariously unusable taglines, however I used to be capable of extract some copywriting potential.

cliche free holiday copywriting tips—slogan generator results for hanukkah

Concepts:

  • Hanukkahize me.
  • You already know when it’s Hanukkah
    • You already know it’s Hanukkah when…
  • The lighter technique to take pleasure in Hanukkah
    • That is only a good little double-meaning phrase you need to use for advertising wholesome meals, vivid attire, and extra.

Instance #9

Then I put “holidays” into stated slogan generator.

cliche free holiday copywriting tips—slogan generator results for holiday

Concepts:

  • You may’t cease holidays
    • You may’t cease the vacations from coming, however you may [solve a painpoint] with [business/product].
  • Higher elements. Higher holidays.
    • Higher again well being, higher holidays.
    • Happier children, happier holidays.
    • Stronger ideas, higher items.
  • Constructed holidays powerful.
    • Vacation-proof your house (or mind) with [product/service].
    • Sturdy sufficient to face up to the vacations.
    • Construct your vacation [cooking/shopping/etc] endurance with…

Instance #10

Final, I plugged “items” into the generator.

cliche free holiday copywriting tips- slogan generator results

Concepts:

  • Items when nothing else will do
    • The right reward when nothing else will do.
  • Anybody can deal with items
    • For a present they gained’t be capable to deal with.
    • Anybody can deal with a present. Not everybody can deal with [your product].
  • See the USA in your items
    • See the handmade in our items.
    • See world impression in our items.
    • See the [country you are supporting] in our items.
  • Two items are higher than one
    • Use for referral gives, gross sales promotion copy, BOGO gross sales, or free reward included with buy.
  • Get again your ‘ooo’ with items
    • You can have enjoyable with a visible right here of “ooo”ing a present out of marvel subsequent to “ooo”ing it with a cringe. Then one thing like “For the proper of ooo.”

4. Flick thru your inbox

Queue in “There’s No Place Like Dwelling for the Holidays”.

Now there isn’t any doubt that the vacation season is related to heat residence and household vibes, and there may be nothing improper with utilizing these so as to add emotion to your copywriting.

However should you’re seeking to obtain that sense of consolation another way this vacation season, maybe take a distinct strategy and cater to those that don’t have household to return residence to or household coming residence to them.

Instance #11

Right here’s an inclusive electronic mail giving subscribers the chance to unsubscribe from Mom’s Day emails.

example of an inclusive email

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Thought:

  • The vacation season is on its approach and we all know it may be troublesome for some. In the event you’d favor to not get our vacation correspondence, decide out by clicking the button under and we’ll handle it. We’ll nonetheless hold you up to date about all the pieces else!
  • We all know that the vacations could be a delicate time for a few of us. In the event you’d fairly not obtain holiday-related emails from us, simply tell us by opting out. It’s necessary to be sure you’re solely seeing issues that put a smile in your face. Don’t fear, should you decide out, you’ll nonetheless obtain all the different emails, like regular.

5. Use forgotten tune lyrics

Cliche vacation tune lyrics are THE cliches of vacation advertising. However there’s no escaping the optimistic feelings these songs deliver out in us. If you wish to use songs to market with emotion, however need to keep genuine, how about utilizing those self same songs, however the different lyrics that don’t get crushed all the way down to a pulp? Or vacation songs that use phrases and phrases you may join again to your worth proposition?

Instance #12

Let’s take Bing Crosby’s “I’m Dreaming of a White Christmas.”

guide to cliche free holiday copywriting: bing crosby white christmas album cover

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Concepts:

  • Let’s say your audience is dad and mom.
    • “The place the treetops glisten, and kids pay attention…”
      Sorry Bing, did you simply say youngsters LISTEN?!
      Sure, he did. And our newest information has X parenting ideas so you may expertise this miracle. 
  • Or possibly you’re an ecard firm:
    • “With each Christmas card I write…”
      Spare your self the carpal tunnel…strive [Company Name] for ecards with handmade really feel.

Instance #13

Don’t overlook Nat King Cole’s “The Christmas Music.”

guide to cliche free holiday copywriting: Nat king cole

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Concepts:

There are two phrases you can have enjoyable with in your vacation copy:

  • “It’s been stated, many instances, some ways”
    Use it in an electronic mail topic line to guide into your worth prop.
  • “And so I’m providing this easy phrase”
    Additionally topic line materials, in addition to a enjoyable approach to offer the important thing takeaways in a holiday-themed weblog submit.

Instance #14

Or let’s take Mariah Carey’s “All I Need for Christmas Is You.”

guide to cliche free holiday copywriting: mariah carey christmas

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Concepts:

  • “I don’t care in regards to the presents beneath the Christmas tree.”
    • Certain you don’t, however your bank card does!
    • Neither can we… however we DO care about [and off you go].
    • Let’s face it, you do…lead into nice reward concepts from what you are promoting.

Instance #15

It is a Tweet that claims: “The twelve days of christmas is totally unrealistic there isn’t any approach that you simply’re nonetheless accepting items from somebody after 4 days of birds.”

tweet about the 12 days of christmas

Concepts:

You may additionally be capable to provide you with some humorous or compelling advertising copy by wanting extra intently at common tune lyrics. Like

  • For trend companies: 5 Outfits to Nail the “New Outdated Original Method”
  • For a meals or restaurant enterprise: 10 Truly Scrumptious Figgy Pudding Recipes

6. Get impressed by Kwanzaa

Many great holiday marketing campaigns are targeted on giving and gratitude. There may be nothing improper with these values! The factor is, there are such a lot of extra factors of emphasis when seen from different cultural views.

Instance #16

Take Kwanzaa, for instance.

guide to cliche free holiday copywriting: the seven principles of kwanzaa

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Concepts:

Possibly for the core values-related content material you publish throughout the holidays, you may concentrate on one or all the seven principles of Kwanzaa as an alternative:

  • Unity
  • Self-determination
  • Collective work and duty
  • Cooperative economics
  • Goal
  • Creativity
  • Religion

7. Have a look at someecards

That is one other technique to provide you with super-relatable content material. Large disclaimer: someecards content material could be offensive and insensitive, so be sure you solely select memes that don’t even come near risking it.

Instance #17:

This someecard reads: “Sorry your organization is performing properly sufficient this yr to have an workplace vacation celebration.”

guide to cliche free holiday copywriting: holiday office party meme

Concepts:

  • Occasion planners can use this meme to speak about throwing workplace individuals really need to go to.
  • B2B corporations can focus their advert copy round saving sufficient cash to have 4 workplace vacation events a yr. Extra B2B vacation advertising concepts right here, by the way in which.

Instance #18

This someecard reads: “Could all of your regifting go undetected this yr.”

guide to cliche free holiday copywriting: regifting meme

Concepts:

  • [Product name]: The world’s first regiftable reward that everybody needs.
  • End the vacations with a transparent aware this yr
  • 10 Issues to Do Earlier than You Give In and Regift

Instance #19:

This someecard reads: “This vacation season, in lieu of items, I’ve determined to present everybody my opinion.”

guide to cliche free holiday copywriting: giving opinion meme

Concepts:

  • Spare your loved ones, take a look at our reward information!
  • Use this meme in an electronic mail asking for opinions.
    We really need your opinion!

8. Exclude “vacation” out of your concept searches

Among the finest methods to get jumpstart your copywriting creativity is to Google round for examples.

BUT…

Provided that 90% of individuals use Google, and that 90% of that 90% don’t go previous the primary web page (i.e. to the underside row of the cardboard aisle—head again to #2 should you don’t know what I’m speaking about), you may relaxation assured that any concepts you get should not going to be genuine.

Plus, prime pages for “finest vacation advertising campaigns” nearly invariably embody the identical record of 10 or so YouTube movies of commercials from huge manufacturers. These are entertaining and provoking, however hardly helpful for copywriting, and infrequently not adaptable for small companies (but this list is!).

The trick is to simply omit “holidays” out of your searches. So for instance, as an alternative of “vacation fb advert examples,” I Googled “fb advert examples.” Listed below are some that caught out to me.

Instance #20:

On this carousel advert from our Fb adverts roundup, we learn: “Discover ways to keep inventive management WITHOUT making advertising enemies.” Then every card within the carousel has a distinct model of “Creatives & Entrepreneurs want one another like…” together with “Tuesdays want tacos,” “Tonic wants gin,” and “Shaggy wants Scooby.”

facebook ad examples - brandfolder carousel ad

Concepts:

  • [Your target audience persona]s with out [your product] is like
    • Santa with out Rudolph.
    • Eggnog with out brandy.
    • A menorah with out candles.
  • [Your target audience persona]s want [pain point] like
    • Your Christmas show wants a blown fuse.
    • A menorah wants a hearth extinguisher.
    • Children want the vacation armadillo.

Instance #21:

This Fb advert copy says: “Time journey. Speaking infants. Outdated man yelling at clouds. Simply one other day in grownup animation. See it on Hulu for $5.99/month.”

guide to cliche free holiday copywriting: hulu facebook ad example

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